JK Tyre & Industries Ltd. released the new Elanzo Touring-Plus tire. And with production based in Mexico, company leaders believe it will be more accessible to dealers and customers in the U.S. market.
New CEO Neeraj Jain was among the JK Tyre representatives on the show floor talking to customers during the 2024 Specialty Equipment Market Association (SEMA) Show.
Ashutosh Kejriwal, head of marketing for the company which has its roots in India but also has a manufacturing home in Mexico, says producing the Elanzo Touring-Plus tire — and other JK Tyre products — in Mexico for the U.S. market “will provide faster delivery” for customers and thus be “more attractive to tire dealers.”
The Elanzo Touring-Plus tire was named a runner up in the 2024 SEMA Best New Products Award tire category. The tire is designed for premium touring applications with a design that offers "superior comfort, low noise and best-in-class handling." The tire is available in 14 sizes.
