Mitchell 1 is best known for its original equipment repair information for technicians, but the company is enhancing the capabilities of its marketing and management tools for tire dealers and automotive repair facilities.
On the repair side, Nick DiVerde, senior director of product development, says Pro Demand has expanded to ensure the tool has thorough coverage of EVs and hybrids. The latest additions now cover 98% of those vehicles, including VinFast EV models.
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In terms of profitability, the updates in Mitchell 1’s shop management tool, Manager SE, offers new tools to help businesses more easily follow up on deferred service repair work. A new “job view” can help save time and streamline the conversation with the customer. But it also presents the full cost of a job — with parts, labor and any discounts or coupons — all in a single spot on the invoice.
Users can additionally track the profitability of each job on a sales ticket, and DiVerde says the tool allows shops to track gross profit earned per hour.
For service work that is deferred, the job can easily be moved off the current day’s ticket, but stored under the customer’s information so it shows up automatically the next time the customer comes to the counter.
DiVerde says there’s one more bonus that’s still on the way: access to the inventory listings at FindItParts. “We will have an extensive catalogue of medium and heavy-duty parts.”
