Discount Tire has announced a multi-year partnership with the Elite Clubs National League (ECNL), a youth soccer program offering developmental platforms for athletes.
Discount Tire is now the Official Tire Retailer for the ECNL through the 2026 season. The partnership officially kicked off in November at the ECNL Girls Phoenix Showcase in Arizona.
Discount Tire’s branding will be featured at more than 40 ECNL showcase and national championship events annually. Discount Tire will be highlighted with field signage at each event, including at the Continental Tire ECNL National Selection Game series, receive exposure on the ECNL podcast “Breaking the Line” and appear in ECNL newsletters and joint social media campaigns. The deal also includes title sponsorship of the ECNL Conference Cup and League Cups competitions, and branding on game jerseys.
“Discount Tire strives to make the tire buying process easy, inviting, and safe for all drivers — no matter their age,” says Tom Williams, chief experience officer at Discount Tire.
“By investing in our youth, Discount Tire can expand the knowledge of tire safety starting at an earlier age than we have before.”
