Straightaway Tire & Auto Creates SAFE Fund

April 24, 2025

Straightaway Tire & Auto’s new SAFE (Straightaway Assistance Fund for Employees) Fund provides direct financial support for its employees who are experiencing personal hardship.

The recently created fund grants up to $5,000 for Straightaway Tire & Auto “team members experiencing emergencies like housing issues, medical expenses or major vehicle repairs” and provides a “2:1 charitable match for employee-led fundraising,” according to Straightaway Tire & Auto officials.

The fund is open “to current employees, family members and former employees who left in good standing” and is financed by Straightaway Tire & Auto, the company's vendors and voluntary employee contributions.

A board representing all of Straightaway Tire & Auto’s brands helps ensure fair decision-making across the company’s locations. 

Straightaway Tire & Auto’s portfolio includes five dealerships: Victory Tire & Auto, based in Minneapolis, Minn.; EAS Tire & Auto, which is based in Denver, Colo.; All County Automotive, based in Palm Beach, Fla.; Auto Care Plus, headquartered in Derry, N.H.; and Village Automotive, based in Minneapolis.

Straightaway Tire & Auto is owned by O2 Investment Partners, a private equity firm based in Bloomfield, Mich.

The Straightaway Tire & Auto network includes more than 65 locations.