Michelin North America Inc. has unleashed its BFGoodrich g-Force Phenom T/A tire, an ultra-high performance summer tire.
The new tire features stiff sidewalls, shallow shoulder blocks, and offset shoulder grooves for cornering stability. It also has a dual-zone tread design for optimizing wet-zone driving and a dry zone for road contact, as well as a new summer silica-infused compound for wet grip.
“We’re thrilled to launch the g-Force Phenom T/A tire, which was built to be the easiest upgrade enthusiasts can make to boost the performance and look of their cars,” says Andrew Besancon, senior director of recreational brands for Michelin.
“BFGoodrich has been engineering category-defining tires for more than 150 years. With this new tire, we’re offering consumers strong performance and a smart value from a race-proven brand.”
Michelin will roll out 50 sizes of the BFGoodrich g-Force Phenom T/A during the next two months, with 20 sizes available on Feb. 14 and 30 additional sizes coming in April.
The phased launch will continue with additional sizes later in 2025 and into spring 2026.
The g-Force Phenom T/A tire, the newest entry in BFGoodrich’s g-Force Family of tires, carries a 60-day consumer satisfaction guarantee.
