Bridgestone Retail Operations LLC's "Get The Lead Out" program has been honored by PR News magazine.
In late 2007, the company -- which operates more than 2,000 stores under Firestone Complete Auto Care, Tires Plus and other names -- announced that it was phasing out lead wheel weights.
"We're thrilled PR News chose to recognize our commitment to protecting the environment," says Christine Karbowiak, Bridgestone Americas' vice president of community and corporate relations.