The Tire Industry Association (TIA) and market research firm, GfK USA, will offer a free webinar on Nov. 16 called "Three Key Trends Disrupting the U.S. Tires Marketplace."
The webinar will take place Thursday, Nov. 16 at 2 p.m. EST and will focus on three emerging market trends that impact demand and retail tire pricing.
The webinar will cover All-Weather and Winter Tire Overlap – is the winter tire segment slowly converting to the all-weather segment; Electric Vehicle (EV) Disruption – understanding the EV consumer migration away from car dealers and into the independent tire retailers; and Pricing, Mix and Rim Diameter Trends – the implications of rim diameter growth and brand mix management.
In addition, GfK will offer an overview of the 2023 tire market performance.
GfK participants include Miguel Quiros, vice president of tire retail; Mathew Wright, account director of tires; and Neil Portnoy, executive vice president of market insights.
Dave Zielasko, communications consultant for TIA, will moderate the session.
“TIA is pleased to join with GfK to bring this webinar on emerging tire maker trends in the United States to our members and the industry,” says Dick Gust, CEO of TIA.
“GfK’s dealer panel consisting of thousands of tire dealers provides keen insight into the rapidly evolving tire industry, and we look forward to an interesting presentation and lively discussion.”
Click here to register.
