oTo has unveiled its wholesale tire ordering online marketplace for all tire retailers, www.oTo.tires.
The online marketplace, oTo.tires, features over 90 wholesale tire suppliers for users to build their own customized wholesale tire marketplace.
The solution is free to tire retailers and has the ability to connect to most point-of-sales or shop management systems.
It also features a comprehensive search filtering option and a comprehensive multiple-supplier staggered fitment search engine. The online marketplace is "inclusive to all manufacturers and brands."
The online marketplace also features a user-friendly interface and an "out the door" price quote function to provide end consumers with pre-formatted quotes on tires.
The new tool was designed to designate the user's primary and secondary program vendors for easier access to the user's suppliers.
A Retail View feature is also available on the online marketplace to hide the user's cost in the event the user would like to share their screen with the end consumer.
The company launched the new product at the 2024 Specialty Equipment Market Association Show in Las Vegas, Nev.
