Atturo Tire Corp. has formed a multi-year marketing partnership with the National Hockey League’s Edmonton Oilers.
“This collaboration marks an exciting expansion of Atturo’s sports marketing initiatives into Canada, reinforcing its commitment to supporting distributors and dealers across the crucial Western Canadian market,” say Atturo officials.
As part of the newly formed partnership, Atturo will sponsor the Edmonton Oilers’ “Player of the Game,” an honor awarded after every team victory.
“Fans will also see Atturo’s high-visibility digital signage during Oilers’ regional and national television broadcasts, complemented by a prominent dasher board placement in the rink. The partnership extends further with a series of radio advertisements during each game and banner ads on the team’s official website.”
“Western Canada has embraced the Atturo brand with remarkable enthusiasm,” says Bill Hume, Atturo’s Canadian director of sales.
“By partnering with one of Canada’s most iconic and exciting sports franchises, we aim to build on that momentum. This program complements our broader marketing efforts and underscores our commitment to sustaining the rapid growth we’ve seen in Western Canada and nationwide.”
