Hankook Tire America Corp. has relaunched its ONE Program, which offers recognition and incentives for tire dealers.
Hankook established its dealer program in 2012, and the new offering brings additional incentives for dealers and increased support and value for those in the program.
Hankook’s ONE Program provides cash rewards based on quarterly and annual sales volumes for Hankook and Laufenn-branded products.
According to Hankook officials, through the new program tire dealers have the opportunity to earn higher cash rewards at lower volume levels; be recognized across five levels – silver, gold, platinum, diamond and the new diamond plus tier – for those who increase volume; and get rewards ranging from $3-$12 on Hankook brand tires and $2-$6 for Laufenn brand products.
As an additional incentive, dealers who obtain diamond or diamond plus levels can earn points to be redeemed in the ONE Program online portal for a variety of offerings including events, appliances, travel electronics and fashion.
“Hankook Tire’s dealer network is the foundation of our business,” says Ken Cho, senior vice president of sales, Hankook Tire America Crop.
“The Hankook ONE Program offers a valuable opportunity to support our dealers, and these enhancements reinforce our dedication to their success. The relaunched program offers dealers greater value and more opportunity for rewards. This, along with continued investment in our regional manufacturing capabilities with our plant in Clarksville, Tenn., underscores our focus on strengthening relationships with our dealers while finding new opportunities to drive growth as we expand our North American presence.”
The changes to the program are effective immediately. Dealers who already participate in Hankook’s ONE Program will be automatically enrolled in the new program.
Hankook officials say those looking to join or discuss additional opportunities should contact their Hankook sales representative or local distributor.
