Pro Comp USA has introduced an all-terrain light truck tire in 25 sizes with a 60,000-mile tread wear warranty, the Pro Comp A/T Sport.
The company says the initial 25 size line-up is available on a rolling phase-in starting early January through March 2016.
Key selling points of the new A/T Sport tire are:
* sweeping groove technology;
* staggered design;
* side holder lugs;
* optimized all-terrain compound; and
* multi-pitch variation.
The company says the Pro Comp A/T Sport is supported with a very strong warranty package that includes:
* 60,000-mile tread wear warranty for all sizes;
* 60-day ride assurance warranty; and
* forever warranty that provides non-prorated adjustment for materials/workmanship defect.
Initial sizes for the new tire follow.
| 31x10.50R15LT 109Q LR C | LT265/75R16 123/120Q LR E | LT305/65R17 121/118Q LR E |
| 33x12.50R15LT 108Q LR C | LT285/75R16 126/123Q LR E | 37x12.50R17LT 124Q LR D |
| 35x12.50R15LT 123Q LR C | LT315/75R16 127/124Q LR E | LT305/60R18 121/118Q LR E |
| 245/70R16 XL 111S | LT305/70R16 124/121Q LR E | 35x12.50R18LT 123Q LR E |
| 265/70R16 XL 115S | LT265/70R17 115Q LR E | LT275/60R20 123/120Q LR E |
| LT235/85R16 120/116Q LR E | LT285/70R17 121/118Q LR D | LT295/60R20 123/120Q LR E |
| LT225/75R16 115/112Q LR E | LT315/70R17 121/118Q LR E | LT305/55R20 121/118Q LR E |
| LT245/75R16 120/116Q LR E | LT265/65R17 117/114Q LR D | 35x12.50R20LT 121Q LR E |
| 37x12.50R20LT 126Q LR E |
Pro Comp will be supporting the launch of the A/T Sport with:
* new advertising in print, online and social media;
* new training program with option for moderator or self-directed programs;
* new point-of-purchase materials, brochures, displays; and
* MAP (minimum advertised price) pricing for protected margins.
“With the launch of A/T Sport, Pro Comp has re-emerged with a complete light truck tire offering. We are ready to selectively expand distribution,” says Steve Hutchinson, director, Pro Comp tires.
For more information, contact: Steve Hutchinson, [email protected], (310) 900-3889, or Chloe Eady, marketing manager, [email protected], (310) 900-3841.
