Private brand marketer SURE Tire Co. is expanding its offerings with new tires and size additions.
SURE Tire recently unveiled its Cascade II SUV tire, says SURE Tire President Pat McLaughlin. "Seven sizes will be delivered during the first quarter," with nine more sizes in development.
The company also recently rolled out the Trail Climber AW, an all-terrain tire that comes in 18 sizes. "We spent a lot of time stylizing" its sidewall.
In addition, SURE Tire is adding sizes to its Ultra Max HP and Summit Mud Dawg products.
"Our group has invested in the future... and have done so in a way that's strategic," says McLaughlin. "The price, the sizes and the tread designs (of the tires) add value to what we're doing."
Based in St. Peters, Mo., SURE Tire has 23 member distributors throughout the United States.
