Hankook Tire America Corp.'s Mobile Marketing Unit will travel to select dealer locations throughout the U.S. this year to provide on-site marketing support and sales assistance for dealers.
"At each Mobile Marketing Unit stop, customers and dealers will learn about Hankook's products and technology," say Hankook officials.
"At many of the events, participants will have an opportunity to experience Hankook performance first-hand by driving a pair of Ford Mustangs through an autocross-style driving course to evaluate handling and performance characteristics for themselves."
The fully assembled rig will promote Hankook's Ventus and Dynapro lines, as well as the company's proprietary Kontrol Technology.
"We understand that with today's economic conditions, more and more consumers may need a little extra convincing when it comes to choosing their next set of replacement tires," says Bill Bainbridge, director of brand communications for Hankook.
"We think (that by) helping our dealers with storefront promotions and by giving them a practice ride-and-drive experience, we're providing support that can be the difference between merely surviving or thriving in this challenging and competitive marketplace."
