Falken Tire Corp. has introduced a new light truck tire, the High Country A/T, which fits wheels with 15-inch through 20-inch diameters.
"Falken, in the all-terrain market, has not had a modern size offering in quite some time," says Mark Richter, Falken's senior manager of dealer marketing. "Not many companies are coming out with complete, new (light truck tire) lines" right now due to the poor economy, he explains. "It's a new direction for us.
"There are a lot of original equipment sizes" in the High Country A/T line. "It's more of a core line for dealers to start with. More sizes are filterning in, but 95% of the line is available now."
