Pirelli Tire North America Inc. (PTNA) is raising prices on its P4 Four Seasons and Cinturato P5 tires by 10% "as a result of market pressures by the recent tariff on Chinese consumer tire imports, as well as an increase in rubber and raw material costs," according to Pirelli officials.
Prices will go into effect on Nov. 1 and apply to the United States only.
