October 2023

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October 2023

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TPMS: Kia Soul — 2022

Mitchell 1

Dec. 23, 2023

DESCRIPTION & OPERATION The Tire pressure monitoring system (TPMS) continuously monitors pressure and temperature inside the tire in order to warn the driver of the changes...

If you work on two goals at a time and you stick with each for 60 days, it might seem that you, at the very least, will be able to work through 12 significant items in a year. The reality is, to make those changes part of your dealership’s culture, you need more like six to nine months of dedicated effort and follow through. Now, you’re down to a handful of meaningful changes.

Retail

How to Fix Things That Keep Going Wrong

Randy O'Connor

Oct. 31, 2023

How do you zero in on — and fix — the things that are keeping your business from being among the best? Here are some tips.

New EV owners, especially those who have bought used EVs, may experience range anxiety, have no owner’s manual, may complain of real or imagined problems, might need to replace their tires more frequently than before and have other concerns.

Retail

Customer Service Tips From Mother Teresa

Craig Van Batenburg

Oct. 30, 2023

Some customers — even electric vehicle (EV) owners — can be unreasonable. They may expect you to be an EV expert on day one. Other customers are a pleasure to deal with, while...

In the last year, Silver Lake Auto & Tire Centers has changed its strategy around alignment pricing. With so many vehicle systems needing calibrations today, the old, one-price-fits-all model wasn’t fair for customers or the business, says owner Dan Garlock.

Retail

Why It's Time to Rethink Your Alignment Pricing

Joy Kopcha

Oct. 30, 2023

After 50 years in business, Silver Lake Auto & Tire Centers is finding ways to reinvent itself. The company is putting a new spin on some services, including alignments.

Retail

Digital Marketing at CJ's Tire & Automotive Spotlights Employees

Madison Gehring

Oct. 23, 2023

CJ’s Tire & Automotive's digital marketing focuses on the company's employees, rather than the products it sells.

More content from October 2023

Deland, Fla.-based Boulevard Tire Center is focusing on overstock items within the company’s inventory to keep levels evened out.

Commercial Business

Commercial Dealers Meet Challenges Head-On

Madison Gehring

Oct. 11, 2023

The commercial tire market was down this year, but the country’s biggest commercial tire dealers are trying to work their way out of the slump.

Jason Lowing, general manager at Schneider Tire Outlet Inc. in Marne, Mich. says that 10% of his dealership’s passenger tire sales are all-weather tires and predicts that number will grow.

Retail

Dealers Share All-Weather Tire Selling Tips

Madison Gehring

Oct. 10, 2023

The all-weather tire segment has been growing over the last few years, but selling these products to consumers may still take more of an effort compared to all-season tires.

All-weather tires can provide a “best-of-all-worlds solution” for drivers, says Apollo’s Karl Jin.

Retail

Closing the All-Weather Tire Sale

Joy Kopcha

Oct. 9, 2023

Tiremakers and marketers share their best all-weather tire selling tips in this MTD exclusive.

'A shop that makes a fair profit takes care of the customer by letting them know the condition of their vehicle,' says McCarron. 'Not informing a customer of maintenance that is due or systems that need attention is a disservice to that customer.'

Retail

Why Discounting Isn’t Your Biggest Gross Profit Problem

Dennis McCarron

Oct. 3, 2023

Most tire dealership owners like to point to discounting by service advisors as the biggest cause of poor gross margins. But what if I told you that discounting wasn’t your biggest...

BKT

Commercial Business

AG Tire Talk: What Tires Will Electric Tractors Need?

Sept. 25, 2023

How will the adoption of electric power in farm equipment affect the tires that are fitted to those machines? AG Tire Talk turns to the experts.

While your business may be your primary source of income, the property your dealership sits on will become a valuable asset in its own right.

Commercial Business

Building Wealth Over Time: A Roadmap For Commercial Dealers

Michael McGregor

Sept. 22, 2023

There are some smart strategies that can help you build wealth over time, thereby ensuring your financial stability.

Dealers still see the customer deferment cycle shifting towards the positive and they expect that trend may continue as we turn to fall and winter weather is on the horizon.

Retail

Trends Show Sellout Recovery Leading Into 2024

John Healy

Sept. 22, 2023

We believe the tire replacement industry is seeing a stronger backup, which supports a recovery in sellout trends as 2023 winds down.

“Traditionally, the retread market has accelerated through October,” says Jason Roanhouse, vice president of operations for Bridgestone Americas Inc.’s Bandag business.

Commercial Business

Retread Market On Track to Outperform 2022

Mike Manges

Sept. 13, 2023

The domestic medium truck tire retread market is on track to outperform 2022, but gains will be relatively modest. Here's why.

Bridgestone unveiled its new Potenza Sport AS tire, which contains ENLITEN technology, PeakLife technology and other features. The tire will be available in 76 sizes, fitting wheels ranging from 16 inches to 22 inches in diameter.

Retail

Bridgestone Invests in Growing All-Season Tire Segment

Madison Gehring

Sept. 6, 2023

Bridgestone Americas Inc. is leaning into the growing all-season tire segment with its new Potenza Sport AS all-season tire

Darren Thomas, SRNA’s president and CEO (center, talking with Don Majors from Discount Tire and Marilyn Majors), attributes the Falken Fanatic associate dealer program’s remarkable growth to SRNA “taking the initiative to put 30 well-trained individuals on the street who are going to make 10 sales calls per day. Thirty times 10 is 300 and you’re going to sign some percentage of those.'

Suppliers

Falken Brand's On the FAST Track

Mike Manges

Aug. 24, 2023

Continued investment in new products and the Falken Fanatic associate dealer program is accelerating Sumitomo Rubber North America Inc.’s (SRNA) growth.