October 2024

'Learning to work on hybrids is harder than learning to work on pure electric cars,' says Van Batenburg. 'A plug-in hybrid is the toughest.'

Oct. 25, 2024

Are hybrids the easiest way to get started? No. But once you commit to fixing hybrids, you have to keep going.

TireSouth opened its eighth location, in Roswell, Ga., opened earlier this year. And though most might not think of the Atlanta area as an all-weather tire market, Michael Spencer sees evidence there is demand.

Retail

Three Dealers Offer Three Approaches to All-Weather Tires

Joy Kopcha

Oct. 23, 2024

Tire dealers have more opportunities than ever to present all-weather tire options to consumers.

“Alignments are a virtuous service that’s in the customer’s best interest - especially, when taking into account modern tire prices,” says Pete Liebetreu, vice president of product management and marketing at Hunter Engineering Co. (Pictured, a technician from Blain’s Farm & Fleet in Morton, Ill., performs an alignment.)

Retail

How to Add an Alignment to Any Tire Sale

Kim Klimas

Oct. 21, 2024

With the right equipment, alignments don’t require a hard sell — that is, if you operate proactively.

You should already be investing in what it takes to separate your customer experience from the rest.

Retail

How to Avoid Tire Store Nightmares

Randy O'Connor

Oct. 18, 2024

If you’re at all interested in delivering the best possible customer experience, you should at the minimum be a student of what an outstanding customer experience looks and feels...

“To get buy-in, you need to understand your people,” says Ryan Seidel, director of operations for Wonderland Tire Co., a 14-store dealership based in Byron Center, Mich.

Retail

How to Manage Store Managers

Mike Manges

Oct. 15, 2024

As a multi-store operator, what’s the key to overseeing the people who run your locations?

Sailun Tire Americas is one of three tire manufacturers that broke ground on new plants in Mexico this year. The others are Yokohama Tire Corp. and ZC Rubber.

Suppliers

Editorial: Tiremakers Flock to Mexico

Mike Manges

Oct. 14, 2024

Move over, U.S. and Canada. There’s another tire manufacturing powerhouse within the North American free trade zone.

“We want to make sure our customer experience is unparalleled,” says Martin Woods, owner of Burton, Mich.-based Martin’s Tire & Service.

Retail

Martin's Tire & Service Goes the Extra Mile

Emily Kline

Oct. 9, 2024

After a long 13 years in retail loss prevention, Martin Woods felt called back to his automotive roots.

'The lifespan of an ag tire is dependent on how it is used and for what purposes,' says Dave Paulk, manager, field technical services, BKT USA Inc.

Commercial Business

AG Tire Talk: Lifespan and How to Extend It

Oct. 8, 2024

In this latest installment of AG Tire Talk, ag tire manufacturers discuss the average lifespan of ag tires and how to maximize tire longevity.

Retail

Best Practices in a Purchase Agreement

Michael McGregor

Oct. 7, 2024

In a business sale, the purchase agreement is the critical document that governs the final terms of the transaction. By focusing on best practices in drafting this agreement, ...