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  • December 2024

    • December 2024

    Photo: Yokohama Off-Highway Tire Inc.
    Chris Neidert, the ag marketing, training and development for the Trelleborg and Mitas brands at Yokohama TWS says, 'If you are considering replacing tires on a MFWD (Mechanical Front Wheel Drive) tractor, you could follow the minimum and maximum measurements. However, at Trelleborg and Mitas, we suggest to stay within 1% of the diameter measurement of the tire we are replacing. '
    Commercial Business

    AG Tire Talk: Why Aren't All Tire Specs the Same?

    Jan. 21, 2025
    In this latest roundup for AG Tire Talk, tire manufacturers discuss why ag tires of the same size aren't necessarily the same dimension across all brands.
    MTD
    'Until you clear up all possible reasons for what a customer means when they bring up the subject of price, they are telling you that price is a priority.' says McCarron.
    Home

    Why the Market Is Always Right and the Customer Is Always Serious

    Dennis McCarron
    Dec. 27, 2024
    You’ve heard the saying, “The customer is always right.” I’m here to say that the market is always right.
    ACDC
    'While the majority of mechanics today are staying away from high-voltage systems, there is an increasing number that are making the effort to stay up-to-date on all that is going on,' says Van Batenburg.
    Home

    Where Will Your Next Wave of EV Techs Come From?

    Craig Van Batenburg
    Dec. 23, 2024
    I do know this: a master-level, electric vehicle technician will be the most employable one in our field.
    Photo: Mitchell 1
    fig_1
    Service

    TPMS: GMC Sierra 2023

    Mitchell 1
    Dec. 17, 2024
    A how-to guide for technicians to learn, reset and install the TPMS on a GMC Sierra.
    Photo: Ascenso Tires North America
    “With less government financial support, farmers are feeling more pressure to save where they can,” says Thom Clark, president, Ascenso Tires North America.
    Commercial Business

    Farm Tire Market In Flux

    Mike Manges
    Dec. 17, 2024
    Inflation, low commodity prices, political uncertainty, adverse weather and several other factors have combined to throw the United States ag tire market off-balance.

    More content from December 2024

    Ben Borchert
    'Structured and timely feedback sessions should be an absolute must, but they don’t need to be as structured as you think,' says O'Connor.
    Home

    Open Lines of Communication for a Successful 2025

    Randy O'Connor
    Dec. 9, 2024
    This time of year, we are all reminded to take stock and reflect on the year now nearly behind us.
    Butler Tires and Wheels
    'One-third of our tire dealer contacts saw negative demand trends in October, a decline from the 26% net positive demand in September,' says Healy.
    Retail

    Another Topsy-Turvy Tire Sellout Report

    John Healy
    Nov. 18, 2024
    Tire dealers tell us that retail sellout trends were down low single digits year-over-year in October, lagging September results.
    MTD
    “Goodyear Forward is very much grassroots,” says Mark Stewart, CEO and president of Goodyear Tire & Rubber Co. “It’s coming from our folks. And it's going very well.”
    Home

    CEO Stewart Reveals What’s Next for Goodyear

    Mike Manges
    Nov. 7, 2024
    “We are absolutely committed to getting back to being number one in tires and number one in service,” says Mark Stewart, CEO and president of Goodyear Tire & Rubber Co.
    MTD
    Nearly 95% of the tires that Discount Tire sells, including the Scottsdale, Ariz.-based dealership’s own, private label products, are evaluated at Treadwell Research Park. The facility is “a quantum leap for us,” John Baldwin, Discount Tire’s chief product and technical officer, told MTD during a recent media event, Treadwell Experience ‘24.
    Suppliers

    Treadwell Research Park a ‘Quantum Leap’ for Discount Tire

    Mike Manges
    Oct. 21, 2024
    Discount Tire is augmenting the power of its online Treadwell tire selection tool with data generated at Treadwell Research Park, the company's tire testing facility.
    VIP Tires & Wheels
    Retail

    Three Tips From a World Class Technician

    Madison Gehring
    July 8, 2024
    John Bemis, lead technician at VIP Tires & Service’s store in Bangor, Maine, was recently recognized as a World Class Technician.