April 2025

MTD
In 2025, the Independent Tire Dealers Group LLC will launch its MemberLink data portal for members and vendors. It will provide faster, more accurate access to reporting.
April 22, 2025
In this MTD exclusive, representatives from various program groups share what they’re bringing to dealers in the coming year.
Photo: American Kenda Rubber Industries Co. Ltd.
“The retailer should allow the consumer to tell them what they need, what previous tire products provided in terms of desired performance and deficiencies, if evident,” says Brandon Stotsenburg, vice president of the automotive division, American Kenda Rubber Industries Co. Ltd.
April 16, 2025
What are some of the most common misconceptions about high performance and ultra-high performance tires and how can dealers address these myths during the sales process?
Photo: Yokohama TWS
The green arrow depicts the axle, while the center of gravity is indicated by the blue arrow. The load/force exerted on the axle is indicated by the red arrow, and the force is greater in the dual application, as indicated by the bolder red arrow.
April 15, 2025
Learn about the varying air pressure needs for free rolling, low torque and high torque ag tire applications in this edition of AG Tire Talk.
Ford Motor Co.
'One thing I know for sure is that we all need more educated and trained help, especially in the world of computerized vehicles and in addition to that, EVs,' says Van Batenburg.
April 8, 2025
"By keeping up with the times, my company continues to evolve. How does your dealership stack up? Are you hustling or helping?" asks Van Batenburg.

More content from April 2025

Burt Brothers Tire & Service Inc.
North Salt Lake, Utah-based Burt Brothers Tire & Service Inc. is one of many independent tire dealerships that have added locations within the last six months.
April 8, 2025
The economy may be teetering on the edge of a recession, but you wouldn’t know it based on the number of independent tire dealerships that have added stores.
L&M Tire
'By inspiring your team and fostering a culture of exceptional customer service, you’re providing a unique experience — an experience most can’t or won’t provide,' says O'Connor.
April 7, 2025
In challenging times, the way we interact with our customers and the experiences we create for them make all the difference.
Photo: Parrish Tire Co.
David Yarbrough, director of company sales for Winston-Salem, N.C.-based Parrish Tire Co., says the overall state of the freight market will be the biggest challenge for Parish Tire’s retreading business this year.
April 2, 2025
Retreaders are hoping for an uptick in demand, but they say several factors outside their control will influence the market in 2025.
Lexi Majoros
“Dealer commentary suggests consumer demand for PLT replacement tires was slightly down year-over-year on a net basis compared to February 2024,” says Healy.
March 25, 2025
Our recent checks with dealers indicate that retail sellout trends were flat to slightly down year-over-year in February 2025, following three straight months of positive results...
Straightaway Tire & Auto
“The tire and auto service space is not simple,” says John Teddy, CEO of Straightaway Tire & Auto. “It’s a complex model.”
March 10, 2025
Straightaway Tire & Auto is owned by a private equity firm but is different than some other private equity-owned tire store networks, according to CEO John Teddy.
Steel City Tire
Steel City Tire is an OTR-exclusive tire dealership, with four locations that cover five Midwestern states.
Feb. 19, 2025
Steel City Tire has grown into a four-location tire dealership that exclusively focuses on OTR tire customers. And co-owner Larry Jeffries sees plenty of room to grow.