Kumho Tire USA has announced a multiyear partnership with the Atlanta Hawks professional basketball team.
Kumho officials say the company seeks to enhance its brand awareness in the great Atlanta community through this partnership.
“The city of Atlanta has served as our home since 2016 and we are proud to partner with the Atlanta Hawks,” says Ed Cho, CEO Kumho Tire USA.
“Aligning Kumho Tire with the Atlanta Hawks helps to strengthen our connections to the city and deliver a message that we are a Georgia-based tire provider.”
Additional partnership elements include on-site activation, in-arena and TV-visible signage, radio broadcasts, social activities and community events. One opportunity recognizes and honors local citizens as honorary “captains” of the Atlanta Hawks for an evening.
“We are thrilled to team up with Kumho Tire USA.,” says Andrew Saltzman, president of business enterprise and chief commercial officer for the Atlanta Hawks.
“This partnership will forge new relationships throughout metro Atlanta that will greatly benefit the entire community.”
