This past year was marked by "the first measurable decline in advertised tire prices" since the post-COVID-19 surge, according to Fitment Group.
In MTD's 2025 Facts Issue, JP Brooks, Fitment Group's chief revenue officer, says "the initial price drops (last) year occurred in the tier-three and tier-four brands. Sellout data indicates that consumers increasingly opted for these lower-priced options to manage their budgets amid rising costs for most consumer goods."
MTD's 2025 Facts Issue contains more commentary from Brooks, plus an in-depth look at average tire prices in the U.S. across multiple tiers, tire pricing in nine geographic regions and online tire pricing across a wide range of e-commerce platforms.
Click here to read more and don’t forget to listen to the latest episode of The Modern Tire Dealer Show, in which MTD’s editors provide a special preview of the Facts Issue.
